In the realm of what we call “traditional media,” a company will purchase advertising spots in magazines and newspapers, on television and radio, but have no idea whether those ads are truly reaching their intended audience. For all we know, some of our advertisements could be a total waste of money because there is simply no way to measure their effectiveness.
Welcome to the 21st century. With methods of online promotion growing and changing rapidly, it is increasingly becoming easier–not to mention cheaper–to promote your business and measure whether your ads are grabbing consumers’ attention.
Through a Paid Search Agency, contractors will assist your business in using pay-per-click advertising to promote your business and maintain your understanding of your ads’ effectiveness.
Pay-per-click is simple: You pay a flat rate to the publisher for each click on your ad through their search engine. You can target the appearance of your ad based on particular key terms and phrases consumers enter into their search engines. Your results will appear immediately under the search bar, appearing similar to the “organic” (or non-paid) search results underneath. This type of advertising is most commonly seen through shopping search engines, in which consumers can compare prices on similar products. Because these types of search engines are separated by departments or product types, they rely heavily on pay-per-click methods with the advertisers.
It is important to note that, while pay-per-click advertising is a flexible and measurable method of promotion, do not drop all other methods of attracting customers to your products or services. In fact, pay-per-click should be a supplement to the rest of your advertising techniques, creating a multifaceted, multi-level advertising campaign that reaches consumers at home, out and about, and online.
Pay-per-click advertising has major advantages that can help you increase your business, especially for web-based businesses. Investing in the opportunities a paid search agency can provide you will soon prove to be a great investment as you continue to increase your business and reach much broader audiences.
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