SEO Campaign Strategy – Use Of Both Ethical And Unethical Ways

An SEO campaign involves different kinds of strategy. It really depends on what kind of impression you want to make towards your customers. The usefulness of the methods you are using can vary. Experts are needed to be able to know the right techniques for the SEO campaign. The strategy that you are using in your campaign would define the campaign as to what type it would be like. There would be two strategies involving an SEO campaign and that would be the Ethical and Unethical ways.


There is really an unethical campaign for the SEO. The legal authorities call it Black Hat SEO. This unethical way involves keyword stuffing. The service providers give a very long list of keywords and put them onto the web page. They do this just for the sake of getting a higher ranking on the web page. Another way of doing black hat SEO is the invisible text. This text is written on a white background so that the viewer or the user cannot see it, but on the other hand, the search engine can. This type of SEO strategy really works, but on the counterpart, this is just for the mean time. It won’t last that long before the rightful authorities would notice it. With the help of some search engines, this trickery would eventually be noticed. Later, the customers would see it as a phrase with no sense.

The ethical strategy called the White Hat is not really that everything good. It also involves unethical ways. These include frauds which is really rampant these days. This is avoidable as long as you do research on some references before accessing this method.

There is a mix of these two ways and this is what we call the Blue hat strategy. This is a rising trend in the SEO strategy. The focus of this is it uses the advanced practices of the two strategies so that it could achieve the greatest and lasting results. Even though this had been developed for quite a short time, it quickly grew to become a well known strategy.

But in the end, remember that doing an SEO campaign takes time. It doesn’t matter what provider you try to view because any of it that would promise to make your site as number one is a provider that should be dropped. If you are still starting as a new website owner, it would be difficult to rise at the top at once. Do not make the head dogs as your competition. Instead, build your time in research, and be patient for your website to rise slowly. You are competing for the placement. The SEO is the main way to try to get to the top of the search engine results page; and SEO here is defined as keywords. These keywords are your basic steps in finding your direct competition.

Read More

Top Three Basic SEO Tips To Get High Google Page Rank

Google has been the number one search engine platform on the internet since the existence of internet search engines. People visit google every time to search for solution to things that are bothering their mind because they know that it is the surest source they can get solutions to their problems. According to statistics, eighty percent of all the traffic generated online everyday come only from Google; this makes it hard to imagine a life without google for most internet business owners.
Website owners and online bloggers, however, have more relationship to do with google than an average web surfer does, because it helps in ranking their websites for better authority.
Getting a blog or website ranked well on Google requires many things. However, the most important thing is making an attempt to rank your website on google.

In order to get good rank on google for a large amount of traffic, bloggers and website owners try as much as they can to make use of all the techniques they have to make sure that their site ranks well. Hence, in most cases, those steps they took are not the right steps they are supposed to take. In this article are three search engine optimization tips to help you rank well on google.
Avoid Random website Link Exchanges
One main factor that can affect how your website gets ranked and how it goes high or low is the amount of low quality backlinks you attract to your website. If you have high rate of low ranked website linking back to your website, it can cause Google to downgrade your website and make it even harder for it to get ranked well again.
That is why you need to avoid doing random link exchange to your website as much as possible because it can hurt your site’s ranking process. Limit your participation in random link exchanging activities with other webmasters whose only aim is the raising up of their own blog too. If you want to get more authority for your site, engage in one way back-linking process because it is a lot better for your site than to exchange links with other blogs.
Improve Your Internal Link Structure –start within your site
If your blog has many contents on it, interlinking them to each other can help your site get more rank on google. You need to interlink your blog posts as often as possible.
Strong internal linking structure is one of the steps you can take to impress Google to rank your site and it is helpful in giving your readers access to read more of your blog posts. It also gives your blog readers easy navigation option than any other blogs on the internet.
Google love websites that have lots of internal linking structure than those ones that do not. So, make sure you interlink as many blog posts on your site as possible.
Try Learn As Much on Basic SEO
If you do not have any search engine optimization knowledge, it is not bad! However, the main thing is that, you need to have the basic knowledge of doing search engine optimization. If you want to increase your site’s page rank, you want it to rank to the top on search engines – you need to learn at least some basic SEO.
All the tips I explored in this article are worth looking at because they are what I have used with my Gravity Defyer and 48hourprint blog and they worked for me. What matters most when it comes to building a better blog to rank better on search engine like Google is to take action on doing what you have learnt about SEO. If you do not practice what you learn, chances are that, you might find it difficult to get the result you want.

Read More

How To Do Best With Social Bookmarking

What is social bookmarking?
Social bookmarking is a topic that is discussed all over the world today. All those having online business opt for social bookmarking, as it is one of the ways to make the business successful.
To understand the concept of social bookmarking, the best example is to think about the saving of a page on a browser. If you like a website, or a page, you would probably want to save it, so that you could access it easily, and do not have to browse and search for it again. When you save a page on your browser, you do it on your personal computer, and you cannot access it from anywhere else. Social bookmarking is of the same concept, but instead of saving it on a personal computer, it is saved on a website, so that it can be accessed from any PC from any part of the world.

Social bookmarking is also good in terms of SEO.

• It brings the websites on top ranking on the search engine, probably on the top ten ranks on Google, which is good for its promotion.
• Through social bookmarking, a company’s website can generate heavy traffic, thus promoting online business.

Making Social Bookmarking Effective
However to make social bookmarking effective, and get the most of it, it is important not to bookmark just anything. Special pages that are of importance should be bookmarked only. If extra, useless stuff is also bookmarked, then the authorities are more likely to cancel them all and rewove your membership. For effective bookmarking, you should be careful not to bookmark the same website many times. This will be considered as spam, and you may lose your membership. Even though you have many important websites that you want to bookmark, but you should select only a few and bookmark them. Of course, when you want your business promotion, you need to be very careful at each and every step. Make sure that no extra things are bookmarked. It could provide negative impact. It is best to select the most required websites for bookmarking, and keep the number low. Maintain quality without going for quantity.
Social bookmarking has become very important for all those businesses that run online. In fact, it is considered that no business can have its online promotion done successfully until it has done social bookmarking. It is also much better than saving pages as bookmarks on the personal computer, where access is limited to the personal system only. There might even be a threat of destruction of bookmarks by virus, but when you bookmark them online, you can access them from any system, without having the threat of losing them by any way.
The success of any online business depends on how effectively it does the social bookmarking, and how it does the selection of few pages to be bookmarked. Make sure you do not add just anything into the bookmarked pages. Do proper search about it to make sure you end up being a successful businessman.

Read More

Top Outsourcing Mistakes That You Should Avoid

Any businessman would think about outsourcing work to increase his work efficiency and concentrate more on specific important tasks. Those tasks that are easy and repetitive are given to those specialized in them. However, it is not so easy to outsource work. It is important to be careful at each step to ensure that you get profits instead of going for losses. Although people prefer outsourcing work rather than going for software, because this is a cheaper way. Although it seems easy to outsource work, but it can be more like a big pit for many. Many problems can come into way, of you are not conscious of them.

This article aims at guiding you towards the common mistakes made by people, who outsource work, so that you may be aware of them in future,
Keep a Reasonable Budget
When you outsource work, you will get a number of people. Some would want a higher rate than other. Some would work on hourly basis, while others would charge according to the number of tasks they accomplish. Whichever business you run, you should know that when you make negotiations with people in terms of rate, make sure you make them agree on something reasonable for you and comes within your budget. Many people make a mistake here, and then suffer from huge losses.
Make good Judgment when Selecting Contractors
Judging a person is truly difficult. When looking for contractors to outsource work, one thing that is very essential is to make the right judgment. Conduct a number of interviews and try to get into the person’s work history, to make sure he is the right one for you or not. You should choose one who is sincere with work, and is trustworthy.
Go for Less Number of Contractors
One mistake usually made by people is that they get lots of contractors and give them small tasks. Look for contractors who could take more tasks. Giving more to less people is more efficient then giving little work to many contractors. This would do nothing, but put you into tensions.
Practice Good Communication
There should not be a communication gap between an employer and a contractor. You should communicate with your contractor effectively, and get updates about your work. Make sure he will accomplish the task by the given deadline. Make it clear to them what you expect from them.
Being an outsourcer is an easy task if these things are kept in mind. Above are mentioned the mistakes that most outsourcers make. When you outsource work, you should know the contractor well, and maintain a good relationship with him. Encourage him whenever he does good work, and praise him by providing good feedbacks. Of course, you would not want to lose a good contractor in some time. Keeping them for long terms is also a skill that you must have. Just follow the above instructions and avoid such mistakes. Your outsourcing work will definitely be a success, and make your future bright.

Read More

Top On-Site Tips You Should Give Attention To

Security of the site is a big issue for all the site owners. People want an on-site system that can protect their content from crackers. You can yourself put your site under serious security threat either by giving permission to everybody or by writing a bad error handling code.

There are some tips that you can make use of in your quest to provide the best protection to your machine as well as network.
Tips for On-site security:
Your content can be under serious threat form people who breach security of websites by providing malformed data to server. Buffer overrun also leads to the compromise on site security. Buffer overrun occur when the data provided by those people is way bigger than the site space. Overflowed data then goes to internal memory. Generally buffer overruns can be fixed easily. They are related to C++ computer language. For the site developer to be able to fix this problem, he needs to anticipate the problem of memory overrun.
Cross site scripting can also jeopardize your data. Cross site scripting generally occurs due to fault in a single page of the web site. Attackers damage C# code because this is the code which is responsible for formation of data and also ensuring that it contains nothing more than the name. So you should be careful when clicking on a post that automatically opens on the bottom of your computer screen and addresses you as ‘hi’. More often than not it is intended to get access to your cookies as well as other important data.
Many site developers also use SQL input and then use the input to communicate with back end data store but this is far from being effective. Instead it gives the attacker easy access to all the content of the site as well as system administrator account.
Many site owners make the most common mistake of developing their own encryption code. This is a very serious mistake especially when there is question of the protection of your site. Attackers have debuggers which makes decrypting any code an easy task. Also attackers have time as well as knowledge of all the stuff and it is not a wise choice to fool them by developing a homegrown encryption code.
While installing the security system, it is assumed that not every request will be from a legal source. To counter the ill willed mails and Trojan horses you need proper security system on your server. System may not prevent the total damage to your system but it can certainly limit the extent of the damage.
Security systems are essential for protection of your PC as well as sites. Without protection you not only jeopardize the proper functioning of your system but also important files and other content as well. Therefore, it is vital that you get the security system installed on your Pc as soon as possible and also to protect your sites with proper security codes.

Read More

Top 5 Advanced Search Engine Optimization Tips For Bloggers

Do you want to improve your SEO ranking?

Effective Search engine optimization can help you drive free traffic, enhance your web presence and build an internet empire. If you’re like most bloggers, you’ve been looking for ways to improve your PageRank, without raising a red flag on Google.

I’m here to reveal the 5 advanced search engine optimization tips. If you abide by the terms here, you’ll definitely increase the number of visitors to your site, and grow your online business. These tips are arranged in order, in which they should appear. Read, enjoy and implement.

1. Know Your Niche Well

Do you know the exact people you’re targeting?

That’s a very big question and if you can answer that, then your journey to search engine success has begun. You can’t possibly rank effectively, in a strange market. You should always study your market, relate with human beings, and determine what exactly makes them unique.

The way you know your prospects, is by their questions and comments. People are not far from their words. That is why participating in online discussion boards, related to your niche is a vital thing to do. As we share my tips in the subsequent paragraphs, bear in mind that understanding of your niche is crucial.

It’s going to make or break your success as you create your products.

2. Who Are Your Competitors

You can easily improve your Google pagerank, by knowing several core things about SEO. Once you’ve known your exact prospects, their needs and solution desired, you should move up to who your competitors are.

There are several people competing against you online. Your role is to locate these people and outrank them. How?

Find out the keywords and phrases they are ranking for. When someone is ahead of you in Google top 10, you can dig into their site using any of the Keyword research tools.

This way, you will not research amiss, but with a focused and clear mind. So, find out 10 competitors and study them – you’ll surely discover amazing cool tips to improve your ranking.

3. Target Commercial Keywords

There are two types of keywords. The first is informational keywords. These keywords are usually searched by beginners to the internet. In every niche, there are newbie marketers who are tight on budget. It’s obvious they haven’t made any money online, so they go searching for commercial keywords.

Several keywords that starts with “how to,” and “ways to” are informational keywords. Those who are behind these keywords are looking for free information. If you want to sell your products, you don’t need to target such terms. Rather, research terms that have “commercial intent.”

An example of these keywords have prefixes and suffixes like review, comparison, quick, fast, cure, instant, buy etc.

Most importantly, commercial keywords have product names attached to them. A further example on keywords with product names can be found on my coupon site, that features sittercity coupon and 6pm.com discounts.

4. Write Quality Keyword-Rich Article

Targeted traffic is the by-product of quality content.

Basic SEO still regards keyword-rich content. There is no better way to incorporate juicy terms into your content, than starting with it. Your title should contain the key term you’re targeting.

What you should avoid is keyword stuffing. It’s not going to get you any success – If it’s not relevant to your chosen title, don’t include it.

When you write your articles, make sure it’s free of spun/duplicate content. Invest some time into writing quality content. Search engine spider isn’t looking for articles with stuffed phrases, rather they are looking for well formatted content.

If you can provide this type of content, then ranking highly on Google is as simple as your next meal. Avoid writing articles that has just 300 – 400 words.

There is no way you can explain a topic completely, except you want crap contents. Increase your word count to 600 and above, it makes a lot of sense to Google and your ranking would soar.

5. Build Relevant Link Wheel

This is the most powerful link building channels ever created. Unfortunately, a lot of bloggers are not building it. A link wheel brings together your on-page SEO and external ranking criteria into a single unit. What happens is that you first create top notch content, then you grab the RSS feed and syndicate it across RSS aggregator sites.

After that, you utilize the services of web 2.0 sites like Squidoo, Hubpages and Tumblr. They allows you to build free web page and get backlinks. Each web page you build should link to another web page, and finally redirect every backlink to your main blog. This acts like a chain reaction and strengthens your backlink weight.

That’s all, the top 5 advanced search engine optimization tips for bloggers. I’m done with explaining, your role is to take action. If only you can practice these systems, you’ll reap the great rewards that search engine gives. Will you?

Read More

New to Blogging? Here Are 10 Tips to Get Started

While these blogging tips are primarily for beginners, it never hurts to revisit as an experienced blogger or webmaster. Sometimes it helps to go back to basics and start fresh in your blogging strategy.

Whether you are a newbie or an advanced blogger, you can use these blogging tips to streamline your blogging strategy and better reach out to blog visitors.

Perhaps the greatest benefit of blogging is that it will give you a voice. You can blog for purely personal reasons, or you can blog to become an expert on a topic and monetize your blog through advertisements. On top of that, many businesses choose to blog as an effective marketing strategy that will give their customers valuable content to attract them to their website.

10 Blogging Strategies for Beginners

1. Write on a subject that you are passionate about. If you don’t care or know much about what you are writing about, your readers won’t care either.
2. Make all of your blog post versatile and unique. This doesn’t mean that you can’t write a series or link from one blog to another, but try to provide as much diverse, fresh content as possible to keep readers interested.
3. Blog on a regular basis. The best rule of thumb is to blog a minimum of 2 to 3 times per week or more, if possible.
4. Schedule your blogs in advance. Instead of sitting down at your computer five days a week to write a blog, why not write five post at one time and schedule them in advance? This is a time saving strategy that makes sense.
5. Make sure that your content is valuable. If readers do not find your content valuable, then they will not read it and pass it along to their friends, plain and simple.
6. Write blog content that caters to your target audience. If you have no idea who your audience is, then you shouldn’t be blogging yet. Take time to research your target demographic and find out exactly what they are interested in via social media and forums before posting a blog.
7. Make your blog a resource of information. Instead of writing posts that are just for fun, write some posts that are legitimate resources of information with research to back up your content.
8. Ask for reader comments. If you can get readers involved by commenting on your blog, it will create a sense of community that other visitors will be attracted to.
9. Market your blog on social networks. Even if you’re blogging for personal reasons, it helps to link to your blog on Facebook and Twitter. This will increase exposure and attract new readers at the same time.
10. Don’t publish spam comments. As a blogger, you are going to get quite a few spam comments. Be selective in the comments that you publish because spam comments will take away from the quality of your blog.

Read More

Why You Need Social Media Promotion For Successful Business?

With the passage of time, social media has become the hub of marketing. You need to have an urgent access to the social networks for successful business as soon as you take a start. It serves as an efficient and fruitful way of promoting your business if it is used, being fully aware of it. These networks are efficient sources of gaining the attention of lots and there are no complexities to be tackled.

Listed and explained below are some of the basic reasons why you need to have anaccess to social media promotion for successful business

• Busy platforms are helpful in seeking attention of lots:

Use of social networks is an ultimate source for you to provide you the most used and busy platforms. It is an open platform for the people and users here have the complete chances to support or criticize. Feedbacks left by the users help you to have effective and useful approaches to your clients and customers.

• Immediate and fruitful responses:

The effects of social media are instant and impressive. There is no other way of having a successful business besides the use of social networks with such an amazing effect. It enables an easy and instant access to your clients.

• No charges for the promotion of your business:

There is nothing in this world that comes for free and you can avail the most vital opportunity of promoting your business via social networks paying nothing. You must be well aware of the fact that any procedure by which you stay connected with your customers like ads, marketing shows and billboards, always welcome you with a huge sum of money. Social media provides you the opportunity to do your business promotion plans totally free. The only investment you have to make is of your time but it protects you from the uncomfortable experiences of giving bulks of cash. The major social networks like facebook, twitter, myspace allow you to do it for all free.

• No difficulties to deal with – fast and convenient:

If you tend to think that with so much usefulness of this social media platform, it would be surely having some hard and fast rules or extremely difficult ways to let yourself be familiar with it, then you are thinking in quite a false way. Social Medias you are going to bring in use for the promulgation and propagation of your marketing schemes are designed in a way to suit your needs and pave your ways extremely convenient through it. You have to just get yourselves equipped with the power of will and that is all. These social networks have dozens of professionals and experts and you can share your knowledge with them or ask questions and confusions regarding any of your tasks or proceeding. They move with the strategy to “ask and share”. All you need is to take a start and you shall have a complete guidance of the professionals if you are seeking to have it.

Read More

How To Build Traffic In 4 Easy Steps?

Traffic is the most important aspect of every blog and if you don’t get traffic, you probably get nothing! Your blog is nothing without traffic and your earning will be next to zero without traffic.

increase blog traffic.

Here a few tips to

1. Comment on Commentluv enabled blogs

I have noticed that commenting on Commentluv enabled blogs brings me more trafficthan commenting on other blogs. May be because people are in search of Commentluv blogs and the ones commentating on Commentluv enabled blogs mostly use Commentluv and they are more likely to visit your blog than other commenters in search of links. So visit Commentluv enabled blogs and comment heavily, but never spam! Write meaningful comments and interact with other people on Commentluv enabled blogs.

2. Forum posting

Join leading forums in your niche and search for topics existing in the forum which you have already covered in your blog. Once you get some, answer that topic or question and link to your blog post. This will help you drive traffic to your blog post. Make sure that you don’t post too many links. Its recommended to start building links from a forum after at least 2 weeks of joining it else moderators may ban you for spamming.

3. Get into top commentator lists

This is a great way to increase the traffic to your blog. Several popular blogs use Top commentators widget including John Chow. Just imagine how much traffic you could get once you get a permanent link to your blog from John Chow’s site sidebar? You can get a lot of traffic daily. Further you also get link juice which will boost your SE rankings and give you more traffic.

4. Guest blogging

This is an old concept, but ever working one! So start guest blogging today, publish guest posts on popular blogs and start experiencing a lot of traffic in a short period! I have tried it several times and it never fails to work for me!

Read More

How to Create SMS Subscription Service for your Blog

There are many ways of subscribing to a blog. RSS and Email are the traditional ones. Users are not satisfied with these Subscription Services alone. Now, you can subscribe via twitter, Yahoo Messenger or Skype using the unique Subscription options of Feedblitz. If you are not satisfied with any of these, you may try adding a SMS Subscription Service using the Google SMS Channels. The set-up procedure follows.

Setting Up SMS Subscription Service

Step 1: Go to Google SMS Channels Homepage. You will be asked to login. Login with your Google Account. If you don’t have a Google Account yet, make one at theGoogle Homepage.

Step 2: You will be taken to the SMS Channel Directory where you can search for and subscribe to various channels. On the right sidebar there is a Section ‘Create your own channel’. Click the ‘Try Now’ Link.

Step 3: If you have not registered a mobile with Google yet, you will be asked to do so. Just give your mobile number. You will be sent a verification code to your mobile phone, enter the code and verify your mobile phone. Now click the ‘Try Now’ link again.

Step 4: Give the name of the channel, Description, Category, and Location.

Step 5: Now provide the source as RSS/Atom Feed, and give your feed address there. If you publish on Blogger, you can choose to give your blogspot blog address (in the first option) instead of giving the feed address. Check the ‘Title’ and ‘Body’ boxes, if you wish to send both the post title and post body.

Step 6: Select ‘Allow Publishing By’ as ‘Only Me’ and ‘Who can subscribe’ as ‘Any User’.

Step 7: Press ‘Create Channel’. Your SMS Channel is ready. Place the link to your channel on your blog and you are done. You will get the subscription link in ‘Manage channels’ under the ‘My Channels’ Tab in the Directory index

Now every time your feed is updated, an SMS would be sent to your subscribers containing the title and/or body of your post.

You can also send other messages to your readers. Just visit your channel and enter the text in the text box. You can use this facility to notify your readers of important updates.

Currently, this service is available in India only. By the time Google SMS Channels would graduate from Google Labs, we can hope that it would be available globally.

Read More

5 SEO Recommendations for Better Business Blogging

Corporate blogging is a great Internet marketing technique for multiple reasons. Not only does a company blog give the search engines more content to index (growing your trust factor), a business blog can be instrumental in building your online brand. Blogs are inherently social in nature, which means they are also a great way to connect with current and potential customers. In short, a well-written blog can help all aspects of your web marketing campaign, including SEO.

10
inShare

Here are five simple ways to better optimize your business blog for SEO:

Write Naturally

It may sound like a “duh!” thing to say, but you’d be amazed at how many blog posts out there are crammed with keywords and anchor text. It’s the number one rule of any content marketing campaign: you have to write for human readers, not search engines. There is nothing wrong with going after the top keyword in your title and using it occasionally in the post itself, but don’t stuff. Write the post first and then go back and see where you can naturally incorporate your chosen keywords. If they don’t fit or feel forced, just leave them out.

Develop An Internal Linking Structure

Once a visitor has arrived to your blog, you want to give them a reason to stay and keep clicking through your site. This is where a good internal linking structure comes in handy. Link to related posts to keep your reader engaged; they’ve already shown they are interested in that topic. Make it easy for readers to jump from post to post by incorporating things like “Most Popular Blog Posts” or “Newest Posts” into the side navigation bar. Take advantage of that fact that it is your blog and link back to various product and service pages on your main website. This can help drive traffic back to your main site.

Make It Shareable

Blogging and social media work well together. In order to help promote your content and develop natural links, make your blog posts easy to share. Aside from the Big 3 of social networking (Facebook, Twitter and LinkedIn), which are a must, you can also add share buttons that allow readers to email your post, submit it to social bookmarking sites like StumbleUpon, +1 it with the new Google social signal and more. You definitely want your readers to be able to sign up for an RSS feed. Readers want to share great content with their online communities; make it easy for them to do so.

Create Unique URLs

The URL of your blog post doesn’t have to be (and shouldn’t be) the full title of the post. A shorter URL is much easier to remember and a lot more appealing than a random collection of numbers and letters. The URL is also a great place to target the most important keywords. For instance, the URL of this post could be shortened to exampleblogsite.com/optimize-business-blog-seo.

Open Up The Comments

Blogs are a great place to connect with customers, so let them do so! Closing your comments means shutting down communication between you and your audience. You don’t want to let every comment through (there are plenty of spammer out there looking to take advantage of unsuspecting blog owners), but you should allow real comments from real people through. The more dialogue there is on your blog, the better.

These are by no means the only things companies can do to their business blogs to better optimize them for SEO, but they are a good place to start. It’s important to remember that, even though a blog is not the same as a regular website, many of the same white hat SEO rules apply. A business blog is a powerful tool for any company, don’t let it go to waste.

Read More